The demand for the shoe and apparel and supermarket retail industries is very clear. As one of the highly commercialized scenarios among RFID application scenarios, the shoe and clothing and supermarket retail industries have always had a clear goal for RFID, which is to use digital and intelligent means to reduce costs and increase efficiency for retail stores. A more detailed understanding of the shoe and apparel and supermarket retail industries reveals that there are many pain points in this industry.

1. Product iteration is slow, making it difficult for traditional supermarkets to retain users. Due to changes in consumption patterns, the current mainstream consumer group (youth group) prefers online shopping. They believe that offline clothing categories are insufficient to meet current hot trends, so they gradually reduce offline consumption time and switch to online methods. Consumption.

2. Changes in the consumption behavior of young people have resulted in offline stores becoming more of a place for experience rather than a place for consumption. Also because of online shopping, young people go offline more to try on clothes for size, and instead place orders online. At present, many brands are aware of this and have developed online shopping malls, using QR codes to attract traffic, hoping to build an online shopping system to cater to the consumption habits of young people.

3. Offline store operation capabilities are weak and operating costs are high. This is one of the pain points that RFID can solve very well. Many shoe and clothing and supermarket retail stores lack efficient operating models and rely mainly on discounts and promotions to attract users. The operating costs are high and the turnover rate is low, which will harm the company's profits in the long run. At the same time, some manufacturers do not provide adequate service to retailers. They do not take responsibility for follow-up after delivery, and do not care about the actual quality problems and supply chain problems of retailers, resulting in a constant gap between manufacturers and merchants. If companies can use RFID to manage goods from the production stage and standardize production, logistics, stores, returns and inventory clearance issues, it can significantly reduce management costs for clothing retail companies.

4. The software is deployed in advance, making the hardware incompatible. Many small and medium-sized shoe and clothing and supermarket retail stores have been deployed by SaaS in advance. However, because store employees do not understand the role and use of SaaS, they often cannot complete the envisioned tasks well. In contrast, the solution of hardware first and software second is actually more reasonable for the shoe and clothing and supermarket retail industries, and RFID is the first choice for hardware. Only after the hardware is deployed on the products in the store, product circulation and inventory information can be collected through RFID.Only then can the management function of SaaS be truly brought into play.